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Changing Titles Is Not Enough
By Ron | November 19, 2009
I recently was in a store that we all know and overheard the sales personnel calling each other “Team Members” and the shoppers “Guests.” I smiled and thought about how good these terms sounded. I also remembered an earlier time when many companies started calling their employees associates. This was another good idea except…
Just changing titles is not enough. If nothing else changes, such as the values, communication, management, supervision, training and personal interfaces, then the title change is a mockery and employees know it.
Words are important, but actions are critical. I told you about the company which changed the title of their staffing unit to “Talent Acquisition” without changing how they did things. Hiring managers became even more critical of the service because they expected a lot more from a Talent Acquisition department.
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