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Why It Is Almost Impossible To Change HR
By Ron | November 23, 2009
We continue to try to reinvent ourselves. Sometimes it works, most times it doesn’t. So, why is this?
Reality tells me that HR is a blank screen. Everyone outside HR projects their image of what they think we are. What do “they” see?
Or… Social Services? Bureaucracy? Benefits Administration? This is an interesting challenge – how do you change the movie when someone else controls the film and the projector?
Datsun took this kind of challenge on years ago by spending millions of dollars to slowly become Nissan to their public. Today, oil companies spend zillions on advertising trying to change their image from ”big oil” to multi-energy companies with little success (me thinketh). And…almost every corporation is trying to project themselves as “Green” to various levels of success. Many products have simply bitten the dust because they could not create a new image.
The Human Resources function has an even more complex problem – our image is confusing to begin with (all of our internal clients could be projecting a different image of us).
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