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The Sixth Step To Great Management
By Ron | January 5, 2010

The 6th step to great management is – Communicating with Purpose. I personally think this is the key to leadership. Managers should be totally aware of their effect on people. Employees take their cue of what is important to their managers by what they say and do. Even the questions are important. Here is what I’ve told my managers…
Think beforehand of what you want to get across to your people. Use the Hewlett Packard technique of “managing by wandering around.” If you think that your employees aren’t paying enough attention to the customers, focus on that. Ask questions of them, like, “What do you need from me to help you satisfy our customers?” Another way of “communicating with purpose” is to continuously stress the vision and/or mission of the company to the employees.
Use every communication venue to “communicate with purpose.” Take every opportunity to pound your message in your emails, meetings and 1X1’s. Mediocre managers deal with facts and figures. Great managers engage their employees through hooking the heart because employees need a sense of purpose in the process of doing their work.
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